You’ve probably heard something or another about a privacy policy but you may not really know what it is or if you should even care enough to find out. (Let’s be honest, you’ve got more than enough on your plate with your website design, copy, services, etc.)

But, although this little thing called a privacy policy may seem insignificant in the grand scheme of things, it’s actually a pretty big deal.Here’s the 411 on privacy policies:Who:Anyone who has a website where personal information from visitors is collected should have an online privacy policy.

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What:A privacy policy is where you tell your website visitors how you are going to use their personal data and how you store the data.There’s a special notice required if you serve an audience under the age of 13 under the Children’s Online Privacy Protection Act (also known as COPPA)Why:There’s great concern about the privacy of sharing information over the internet which makes your privacy policy nonnegotiable if you are doing business online.  You want your visitors to feel secure about sharing their personal info on your website.Another thing to keep in mind is that whatever you state in your privacy policy about how you collect data, and your policy of not sharing the data should be true or you can get yourself into some deep trouble.This comes in to play if you have links to third parties’ sites and you aren’t familiar with their privacy policies.The best thing to do is to consult an attorney to make sure your privacy policy applies to how you actually handle data collected on your site.  In other words, don’t just copy from someone else.  That’s just not cool.If you have questions about your privacy policy (or lack thereof), you may want to set up a Complimentary Information Session with me by clicking here